Резюме: Tech product marketing manager (Україна)

Досвід роботи

• Tech Product Marketing Manager Finlead Global | Fintech SaaS | Affilliate СPA <p><strong>Operational preparation </strong>of the <strong>platform for launch</strong>. Product</p>
  <p>development from scratch; V1, V2, V3, <strong></strong>V4, V4.5 versions. Collection of</p>
  <p>global analytical data. <strong>Strategy and tactical implementation </strong>of a roadmap</p>
  <p>along the <strong>road a of bread crumbs</strong>.</p>
  <p></p>
  <p><strong>Web &amp; mobile platforms. Google &amp; Facebook </strong>as traffic <strong>sources</strong>. Technical</p>
  <p>integrations. Tracking, scalable bundle. Budgets.</p>
  <p><strong></strong></p>
  <p><strong>GEO: KZ, PH, MX, RO, VT, UA.</strong><strong><br /></strong></p>
• Product Owner Medics IT <p><strong>SaaS IT Company </strong>operating in <strong>B2G | B2B | B2C </strong>segments. The product is</p>
  <p>aimed at <strong>medical institutions </strong>and end users in the face of patients. At the</p>
  <p>very first "brainstorm" the <strong>concept of a strategy </strong>for "<strong>expansion</strong>" to the</p>
  <p><strong>market </strong>was developed and <strong>approved by the top management</strong>.</p>
  <p></p>
  <p>At the moment, the <strong>stage of active implementation </strong><strong>is</strong>. Formation of a</p>
  <p>network of regional managers in <strong>21 regions of Ukraine</strong>. In <strong>conditions </strong>of</p>
  <p><strong>war, personnel shortages</strong>, and <strong>all </strong>the <strong>ensuing circumstances</strong>. Sales</p>
  <p>training and product presentation - by staff from scratch. There are simply</p>
  <p><strong>no relevant specialists </strong>on the market. <strong>Readiness stage 40%</strong>. Templated</p>
  <p>approaches, <strong>the first sale </strong>by the end of the first month of <strong>B2B -</strong></p>
  <p><strong>Enterprise</strong>.</p>
  <p></p>
  <p><strong>In-depth market research </strong>was carried out for the <strong>technical solutions of</strong></p>
  <p><strong>competitors</strong>. Disadvantages - decomposed into the backlog of the</p>
  <p><strong>development team</strong>. The <strong>list of tasks </strong>has been <strong>prioritized </strong>and <strong>divided</strong></p>
  <p>into <strong>sprints</strong>, there is an active elimination of inconsistencies with market</p>
  <p>expectations. <strong>Readiness stage 60%</strong>.</p>
• Senior Product Manager Tixee.com | Axious Holding | Fintech SaaS | Forex trading <p><strong>SaaS - B2C | B2B, licensed trading platform - "Forex". Web interface</strong> and</p>
  <p><strong>desktop </strong>versions of <strong>terminals </strong>with a <strong>mobile application</strong>.</p>
  <p></p>
  <p>During the project, all the problems that arose on similar projects were</p>
  <p>taken into account, and an <strong>optimal configuration was formed</strong>, which went</p>
  <p>into release. The global goal of getting <strong>10,000 "first"</strong> deposits from</p>
  <p>customers was achieved, as well as the problems associated with this goal,</p>
  <p>which have a <strong>direct impact </strong>on the future success of the product.</p>
  <p></p>
  <p>Built "<strong>affiliate - gen</strong>" <strong>traffic branch </strong>- <strong>1000 leads per day</strong>, interaction with</p>
  <p><strong>CPA networks, individual affiliates</strong>. </p>
  <p><strong>Created its own department of traffic - generation</strong>. <strong>Designed </strong>and</p>
  <p>implemented <strong>e-mail &amp; marketing architecture </strong>and <strong>triggers</strong>.</p>
  <p></p>
  <p>Processes <strong>for processing "leads" sales &amp; accounting </strong>flow were set up. As</p>
  <p>well as work with the existing customer base.</p>
  <p></p>
  <p><strong>SEO </strong>- a grid of "<strong>satellites</strong>" got its <strong>start</strong>: the <strong>lure </strong>of which is <strong>education</strong>.</p>
• Product manager Aisales.network | Fintech SaaS | <p>From the existing <strong>logic - AI </strong>is needed to assemble and <strong>package </strong>an</p>
  <p>affiliate network in the field of lending. Scaled "worldwide".</p>
  <p></p>
  <p>Only <strong>AI </strong>and a <strong>number </strong>of <strong>internal solutions </strong>of the company, which later</p>
  <p>formed the <strong>basis </strong>of <strong>the admin panel</strong>, were of our own development.</p>
  <p>Trackers, analytics, third-party services - ready-made solutions. Due to the</p>
  <p>extremely limited timeframe, they were launched in stages. First 2 client</p>
  <p>parts and only then the internal admin panel.</p>
  <p></p>
  <p>Strategy: a <strong>classic set of marketing tools </strong>for a segmented audience. A</p>
  <p>number of motivational programs.</p>
  <p></p>
  <p>The <strong>development </strong>department, and <strong>analytics, were staffed initially</strong>.</p>
  <p>Started from scratch: sales, account managers, lead generation, spam.</p>
• Product manager Volsor.com | Fintech SaaS | CPA Affiliate Network <p>Formed: <strong>sales and accounting department, support line</strong>. The main task</p>
  <p>is to <strong>keep the EU market </strong>and <strong>scale to English-speaking countries</strong>, as</p>
  <p>well as the <strong>CIS</strong>.</p>
  <p></p>
  <p>Optimized <strong>tracking - analytics</strong>, for public - channels. Implemented</p>
  <p>marketing link "<strong>presence</strong>". <strong>Segmented audience. Debugged client </strong>- <strong>flow</strong>.</p>
  <p></p>
  <p>The <strong>project </strong>was <strong>frozen</strong>, at the height of the pandemic, <strong>COVID 19</strong>.</p>
• Chief Business Development Officer Leads.su | Fintech SaaS | CPA Affiliate Network <p>After half a year of work in the company, he was promoted to the</p>
  <p>position of CBDO.</p>
  <p></p>
  <p>A <strong>team </strong>of <strong>specialists </strong>was <strong>formed </strong>and trained from scratch. There were</p>
  <p>no relevant specialists on the market, so the team was formed taking into</p>
  <p>account the internal ratios of qualities that candidates should have.</p>
  <p>Independent testing and selection of employees were carried out in order</p>
  <p>to form a team of <strong>future - highly qualified specialists</strong>.</p>
  <p></p>
  <p>The market has reformed, and the previous directions have ceased to</p>
  <p>generate the required number of banknotes. I <strong>correctly identified the</strong></p>
  <p><strong>vector of the company's development </strong>and, as it turned out later, the</p>
  <p>market as a whole. That extremely <strong>favorably affected </strong>the <strong>key indicators</strong></p>
  <p>of the company.</p>
  <p></p>
  <p>The <strong>key result </strong>of the work was <strong>multiple increases </strong>in <strong>net profit </strong>and</p>
  <p><strong>turnover</strong>. <strong>Trends </strong>for the <strong>entire market </strong>were <strong>set for years </strong>to come,</p>
  <p>predetermining its future development and the change of some paradigms</p>
  <p>*(must have) as a threshold of "presence" for competitors.</p>
  <p></p>
  <p>A <strong>successor </strong>was prepared <strong>before </strong>the <strong>change </strong>of <strong>position</strong>. She successfully</p>
  <p>continued her work in the development department and <strong>showed </strong>excellent</p>
  <p>results.</p>
• Account manager Leads.su Fintech SaaS <p><strong>Growth </strong>of the personal <strong>portfolio of clients </strong>by <strong>more than 20 times </strong>in</p>
  <p><strong>half a year</strong>. The <strong>chart </strong>looked "<strong>vertically</strong>" in a slice by "months". As a</p>
  <p>result, <strong>top - 1 and I was promoted </strong>to the <strong>CBDO </strong>position.</p>
  <p></p>
  <p>An internal, very deep <strong>analytical tool </strong>helped. It was possible to watch</p>
  <p>"everything" at the <strong>macro </strong>and <strong>micro </strong>levels. Conclusions were drawn and a</p>
  <p>sales strategy was formed.</p>
  <p></p>
  <p>At that time I used "<strong>conditionally</strong>" <strong>cold </strong>calls. Because customers have</p>
  <p>cooperated with our company in one way or another. Either earlier or at</p>
  <p>the time of "contact". The level of <strong>confidence </strong>was above the conditional</p>
  <p>"0" <strong>Conversion at a distance = 100%</strong>.</p>